Two things that every small business owner needs are money and time. Luckily, with a few business tools, you can run your company efficiently without spending as much money. There are many options for tools, platforms, and technology to help your company grow. Once you know your goals, you can look at the best options.
Transcription Services
If you create marketing or other videos for your company, you might have to create subtitles for them. However, the longer the video, the harder this is to do manually. Plus, you have to sync them with the audio and video perfectly. Even a small delay might cause confusion. If you make videos for social networks, the sound may be turned off by default, making subtitles more important. To save time, consider using a transcription service to use an automated video caption generator. It takes seconds instead of hours to create subtitles for a whole video. These tools often use artificial intelligence, which offer a quick solution.
Finding and Keeping Clients
Customer relationship management (CRM) platforms are essential for retaining and getting clients. These help you keep track of current, potential, and past clients from the first time they interact with your brand to when they enter the sales funnel. These tools also allow you to nurture your relationships with clients. Consistently using this tool also helps you make better decisions about your business based on real information, so you don’t have to guess. You’ll be able to determine the number of customers you gained in a certain time. CRM also allows you to view contacts based on certain data points, like the area they’re from or the kinds of products they bought. This allows you to know who to contact with messages for repeat business or referrals, making your marketing budget go further.
Social Media Scheduling
Social media is important for connecting with potential customers and clients. However, if you log on too often, you might inadvertently waste time. It’s easy to log on for just a minute and realize you’re an hour into it. Instead, try using a scheduling tool. These let you schedule posts to be published at the right date and time. You never have to log into the actual site to publish the post, which can help you stay focused. It’s easy to write a week or even a month’s set of posts at once. You’ll help your company grow without spending too much time on social media.
Tools for Managing Tasks
Task management tools are cost-efficient since they allow business owners to save both money and time. They allow you to track tasks digitally instead of manually, which saves you time in tracking your work or employees’ work. They also facilitate communication between your employees. You can also stay on top of to-do lists, calendars, and projects with these tools. You might set reminders, so you don’t need to check due dates manually. These can also be used with other employees to determine who is assigned to which task.
