NFMMC Leads Niagara County in Preparation for Medicaid Doulas

NIAGARA FALLS, N.Y. — “Everyone should have a doula,” noted one mother who birthed with a doula from the Every Woman & Child Counts project.

New York State lawmakers agree. Recently approved in the New York State budget, doulas across New York State may begin to certify as Medicaid providers as early as January 1, 2024.

Eileen Kineke, Director of the P3 Center, explained that six diverse birth doulas work with the Every Woman & Child Counts (EWCC) project, a community-based doula program housed in the P3 Center at Niagara Falls Memorial Medical Center.

“These women are ready for doula service. Since May, these dynamic, well-trained women have attended the births of over a dozen Niagara County residents, providing non-clinical advice, information, emotional support, and physical comfort before, during, and after childbirth,” stated Ms. Kineke.

In addition to increased patient satisfaction, research has shown that access to doula services may lead to improved birth outcomes. According to the Centers for Disease Control and Prevention’s “Hear Her” campaign, truly listening to pregnant or postpartum people may save lives.

Another EWCC mother stated, “I felt understood and cared for while my options were carefully explained with a great level of care.” Indeed, all EWCC mothers who completed feedback surveys reported that they felt heard by their OB/GYN providers and supported by their doulas.  As a result, all reported that they were satisfied with their birthing experiences.

Ms. Kineke noted, “as an added component, monthly workshops are held on-site at NFMMC’s Mary Dyster Women’s Pavilion on 10th Street in Niagara Falls, where participants can meet the doulas and other expectant parents to learn about topics such as birth planning, labor and comfort measures, steps for a healthy pregnancy, postpartum and well-child visits, nurturing new babies, and planning life after baby. According to one participant, “this program was amazing and really made you feel less alone and understand the birthing process.”

(Members of the doula program address attendees at the P3 Center’s Cradle + Care event. Pictured from left-to-right: Danielle Foti, Tiffany Blackmon, Chinelle Smith, Rachel Brundidge, Ashley Sherwood, and Beth Zaker)

The doula works with the parent until the postpartum OB/GYN visit, but the support doesn’t have to end there. Participants may enroll in P3 Center’s community health worker program or stay engaged through the program’s other groups and activities, including Milk & Tea, a breastfeeding support group.

“The programs work together as a cohesive team supporting pregnancy, birth, and postpartum, with the birthing person as the team captain!” stated Jennifer Sierant, P3 Center Supervisor, who brings expertise to the program as both a certified doula and lactation counselor.

NFMMC is committed to providing free birth doulas to dozens more pregnant Niagara County residents through the end of 2024, as made possible by a grant from the Blue Fund and a contract with Amerigroup.  Interested parents may call (716) 343-0817 to learn more about this opportunity.


The P3 Center is NFMMC’s perinatal and infant community health initiative, featuring community health worker services made possible by the NYS Department of Health Perinatal & Infant Community Health Collaboratives grant, as well as community-based doula services, which are funded through a grant from the Blue Fund and a contract with Amerigroup.


Founded in 1895, Niagara Falls Memorial Medical Center (NFMMC) has a long tradition of serving the Niagara community. NFMMC’s hospital and primary stroke program are accredited by the Accreditation Commission for Health Care, and its primary care network is accredited by the National Committee for Quality Assurance. Memorial’s inpatient services include a cardiac/stroke unit, a medical–surgical unit, an ICU, a Labor and Delivery unit, and an Adult Inpatient Psychiatry unit, the only one of its kind in Niagara County. Memorial serves as a Center for Community Health by operating five primary care centers, a large outpatient adult mental health clinic, a Health Home, and several innovative community-based services.   Thanks to a partnership with Catholic Health, Kaleida Health, and Erie County Medical Center, NFMMC operates the only cardiac catheterization laboratory in Niagara County. Memorial is also home to the Golisano Medical Oncology Center, which operates in collaboration with Roswell Park Comprehensive Care Center.

0 0 votes
Article Rating
Notify of
Inline Feedbacks
View all comments
Would love your thoughts, please comment.x
.wpzoom (color:black;}