Some people have had a hard time seeing the K-R [for Keith Raniere] and A-M [for Allison Mack] in the female public branding of women. Perhaps a little primer on how to read the initials on the brand.
It was important to Keith and Lauren Salzman that the women who were branded did not know immediately that Keith Raniere’s initials were part of the brand.
He texted Soukie:
‘Not intended initially as my initials but they rearranged it slightly for tribute (if it were abraham lincolns or bill gates initials no one would care). The primary meaning and design of the brand symbol has nothing to do with my initials …”
I do not know what the primary meaning Keith had in mind, but I think I can point out the initials.