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#AdoptAPupInACup: De Dee’s Dairy Puts Shelter Dogs in Ice Cream Cups to Help them Get Adopted

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By: Staff Reporter

Niagara County SPCA has teamed up with De Dee’s Dairy in Niagara Falls on a brand new #AdoptAPupInACup campaign to help shelter dogs get adopted! In every “Pup Cup,” (a cup filled with vanilla custard and a dog bone for our four-legged friends) customers will find a stick with a laminated photo of an adoptable dog from the SPCA attached. De Dee’s will also be donating $1 from each “Pup Cup” sold to the animal shelter.



“De Dee’s Dairy is ‘MOOVED’ to unite with the dedication and skills of Niagara County SPCA in finding loving pups a ‘furever’ home. As we work together paw in paw, our mission is to help in any way that we can with the release of the #AdoptAPupInACup campaign. The owners and staff are heartfelt about striving for success with this partnership and we truly believe that every animal deserves a loving home.” – Owners Gary Wilcox, Ryan Wilcox & Bob Urso.

The idea for the #AdoptAPupInACup campaign came about after the success of Niagara County SPCA’s “Pizza + Pups” partnership with Just Pizza in Amherst where adoptable dogs are featured on their pizza boxes year-round. Since it’s summertime, the SPCA thought why not add ice cream into the mix? Shelter manager Lauren Zaninovich handmakes the sticks to deliver to De Dee’s throughout the summer in the hopes of getting as many shelter dogs adopted as possible!



“Here at Niagara County SPCA our job is to find the best homes possible for our shelter animals, but we can’t do it alone. Having community partners like De Dee’s Dairy who want to help make a difference in the lives of our shelter pets means the world and we are incredibly grateful for their kindness and generosity. We hope the community enjoys seeing the photos of our adoptable dogs and we encourage those who purchase a ‘Pup Cup’ to share on social media using #AdoptAPupInACup,” said Kimberly LaRussa, Director of Community Engagement.

For more information on adoptable animals, visit or follow Niagara County SPCA and De Dee’s Dairy on Facebook!


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