Cuomo’s fight with feds over I Love New York signs point to other reported successes in state tourism marketing efforts

March 11, 2017 Reporter 147

By Frank Parlato;

As we reported previously, Gov. Andrew M. Cuomo is in a battle with federal highway officials over state-funded “I Love New York” billboards scattered along highways in New York State.

The signs are meant to inform motorists about a state-funded phone app which guides people toward state selected tourist attractions and businesses.

Federal officials say the signs pose a threat to motorists with poor self preservation instincts who might download the app while driving.

Initially New York State officials told the public that the signs cost taxpayers $1.9 million. The controversy with the feds however stirred further-than-usual inquiries by the media and subsequently the state admitted the cost for the signs was $8.1 million not $1.9 million, uncovering the fact that in this one instance the state was more than 400 percent off in the numbers they initially told the public. read more